Hashtags are one of the simplest yet most powerful tools available to small business owners who communicate with customers and market their businesses online. 
 
Used correctly, hashtags can dramatically improve your engagement rates on social media, helping to boost both the quality and quantity of views on your content and traffic to your website. 
If you’re not familiar with hashtags, they’re relatively straightforward to understand. A hashtag is simply a word or phrase used alongside the hash symbol – e.g. #SmallBusiness. 
 
Hashtags like this are used on the major social networks, including Twitter, Instagram, LinkedIn, and to a lesser extent, Facebook. They help to categorise and group content together with other posts about the same topic; making your tweets, images, or posts discoverable to anyone interested in that subject – not just your followers. 
 
If you’re new to hashtags, a good place to start is with the popular choices that trend on different days. Start incorporating these daily hashtags into your social strategy, find hashtags that fit your brand, and start posting. 
 
What you need to know: 
 
Only use daily hashtags that are appropriate for your industry and audience. For example, a personal trainer is unlikely to post relevant content for the hashtag #TechTuesday, but #FitnessFriday would fit perfectly with their business. 
 
Pick a daily hashtag that works with your business voice. For example, are you more #MotivationalMonday or #ManicMonday? 
 
Daily hashtags won’t work if you’re not using them the way they’re intended. For example, #SaturdayShoutOut is all about celebrating your employees or customers – not for congratulating yourself for your own achievements. 
 
Hashtags are a big part of Twitter, and should definitely be incorporated into your strategy for this platform. They can be used to target specific audiences, or to involve your brand in a topic of conversation. 
 
Instagram allows up to 30 hashtags per post, and these should be used to accurately describe the image or video you’re sharing and the themes it relates to. 
 
Hashtags are now a popular addition to LinkedIn posts, and can be used to categorise your posts and spread awareness of your business beyond your connections. 
 

One for every day of the week 

Monday 

#MondayMotivation #MotivationMonday #MondayBlues #MarketingMonday #MusicMonday #MeatlessMonday #MaxoutMonday #MindfulMonday #MancrushMonday (or #MCM) #MondayFunday #ManicMonday 
 

Tuesday 

#TravelTuesday #TransformationTuesday #TipTuesday #TechTuesday #TuesdayTasting #TuesdayShoesday #GoodNewsTues #TuesdayTunes #TakeMeBackTuesday #TastyTuesday 
 

Wednesday 

#WomancrushWednesday (or #WCW) #Humpday #WorkoutWednesday #WisdomWednesday #WellnessWednesday #WayBackWednesday #WoofWednesday #Winesday #WineWednesday #WackyWednesday #WomenWednesday #WinItWednesday #WonderfulWednesday 
 

Thursday 

#ThrowbackThursday (or #TBT) #ThankfulThursday #Thursdate #ThoughtfulThursday #ThursdayThoughts #TGIT (Thank God It’s Thursday) 
 

Friday 

#FlashBackFriday #FearlessFriday #FashionFriday #FictionFriday #FridayReads #FollowFriday (or #FF) #FeatureFriday #FitnessFriday #FridayFun #FridayNight #FactFriday #FreebieFriday #TGIF (Thank God It’s Friday) 
 

Saturday 

#Caturday #SaturdayStyle #SaturdaySweat #SaturdaySpecial #SaturdaySale #SaturdayNight #SaturdayNightFever #SaturdayShoutOut (or #SS) #salessaturday 
 

Sunday 

#SundayFunday #SundayRead #SpotlightSunday #StartupSunday #SundaySweat #SelfieSunday #WeekendVibes #ScienceSunday #SundayBrunch 
 

Hashtags for small businesses 

As well as using daily hashtags, you can also use any of the following within your social media posts to help your small business stand out from big brand competitors: 
#shoplocal #smallbusiness #smallbiz #ShopLocal (+ Your City or County) 
#Startup #Startups #entrepreneurspirit #entrepreneurmotivation #entrepreneursofinstagram #entrepreneurialmindset #entrepreneurgoals #contentstrategy #startuplife #entrepreneurship #creativebiz #createyourhappy #creativebusinessowner #creativehappylife #mycreativecommunity #creativebusiness #creativebusiness #mycreativebiz #communityovercompetition #calledtobecreative #wearethecreativeeconomy #entrepreneurlifestyle #entrepreneurlife #successmindset #growthmindset #businessowner #growyourbusiness #businessgrowth #businesssuccess #entrepreneurmindset #beyourownboss #dreamersandoers 
 
Of course, with so many hashtags to choose from, it can be easy to get carried away. We recommend focusing on a handful that really fit with your business, and only trying to target a couple of daily hashtags each week. This means that over time, you will build a routine for your business’s social media accounts that makes it easier for you to plan out content, and gives your audience something to look forward to every week. 
 
Take the time to test out a few different hashtags, and eventually you’ll find out what works for your business, increases your engagement, and helps you reach your goals! 
 
Just getting started on social media? As well as using daily hashtags, here are 6 things to try as part of your social media marketing strategy. You can also read our advice on how to build your brand on social media in 7 simple steps
 
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