Even if you’re no stranger to the world of Twitter and Facebook, knowing how to successfully promote your business online can sometimes feel like a daunting task. 
The vast majority of your potential customers will be using social media, so having a strong presence on these platforms is crucial. These are places where people can leave reviews and comments, share your content with other users, and message you for more information - all of this interaction is clearly highly beneficial for your company. 
 
It can be helpful to think of social media as a conversation with your followers: you want to post content that they can interact with and respond to. Aesthetically pleasing, humorous, and topical content that is posted on a regular basis is key here, but how do you go about doing this? 

1. Quick tips and tricks 

If you create interesting and enjoyable content for your social media accounts then people are more likely to want to learn more about your brand and what you have to offer. 
 
Sharing a quick tip or trick that relates to your industry can be easily done on Twitter or in a text post or quick live video on Facebook. A food company could share a recipe, or a fashion company could share a style tip, for example. 
 
This is still promoting your company, but in a more subtle and engaging way than just pushing a sale or listing your products and services. People who find this advice helpful will be more likely to visit your website or share the post with a friend. 
 
This technique also fits in with the rule of thirds: 1/3 of your posts should be directly promoting your company, 1/3 should be interacting with people, and 1/3 should be sharing relevant industry news and advice. 
 

2. Competitions 

People need to be interacting with a post in order for it to show up frequently in people’s feeds. 
 
Creating a competition or offering a deal exclusive to your social media followers will mean that people will be commenting on the post and engaging with it directly. This is a great way to encourage your existing customers to get involved, but can also help you to increase brand awareness and grow your social following. 
 
These competitions could include a caption contest for a photo or the chance to win a product or a discounted service – the more fun and creative you can make it, the more likely people are to share it with their followers and friends. 
 

3. Behind-the-scenes photos 

You can post behind-the-scenes images and videos of your business to give your audience an insight into your company culture. 
 
This could be a look at your production process or a candid snap of people hard at work in your office. 
 
This exclusive information can make people feel more connected to your brand and build an image of your team as helpful and approachable, or give people a glimpse of new products to look out for. 
 
You can also use it to show the lighter side of your brand and give your business some personality by showing the more human aspects of company life, such as charity events, office fancy dress, special occasions and more. 
 

4. Customer testimonials and reviews 

A snippet of a customer review or a progress update of current or past clients is a quick and easy way to promote the credibility of your company and show how real people have benefitted from your products or services. 
 
People who can publicly vouch for the quality of your work will let potential customers know that your business is one that is worth their time and money. 
 

5. Reposting successful posts 

If a post from last year or last season did particularly well and is still relevant now, then there’s nothing wrong with sharing this material again – on Twitter you can even retweet your own tweets to bring past posts back into your followers’ timelines. 
 
You should also keep an eye on relevant hashtags or brand mentions on Twitter to see if people are posting about your business or a part of your industry - you can then repost this content. 
 

6. Trending topics 

If there is a trending topic that lots of people are posting about then it can be beneficial to join in. 
 
Even if it is not directly related to your business, and could be as trivial as ‘National Puppy Day’ or the birthday of a celebrity, people may enjoy your witty or creative post and then click on the account to see more and find they are interested in what your brand has to offer. 
 
Again, if the content of your social media accounts is fun and engaging then they are far more likely to attract attention on these platforms and allow you to build a following. 
 
Social media marketing doesn’t need to be difficult or time-consuming, and hopefully these simple content ideas have shown you how easy it is to create effective and engaging posts that lead to more followers and - eventually - more customers. 
 
Need a great looking website to go with your new and improved social media marketing strategy? We can help. After all, there’s no point in investing time and effort in social media if all your content is linking back to an unappealing and out-of-date website. 
 
We’ll create a professional, affordable, and one of a kind website for your business that will help you convert your leads from social media into sales and enquiries. Contact our friendly team today to find out more. 
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