8 Tell-Tale Signs It's Time To Break Up With Your Website
Published on 13th February 2017
Breaking up is hard to do, and as with any relationship, calling it quits on your website can be an agonising decision.
Over the years you’ve invested time, money, and effort into making it work, and in turn you’ve depended on it to help and support you, but sometimes, the warning signs are just too obvious to ignore.
Although it’s never easy, accepting that things just aren’t working out between you and your website could be one of the best things you ever do for your business – but how do you know when it’s time for a fresh start?
Here are 8 tell-tale signs that it’s not you, it’s your website:
It Won’t Accept Change
With over 66% of internet users now using mobile devices to browse the internet, having a website that automatically adapts to every screen size is no longer up for discussion – it’s a must. Essential to the success of your online business, a responsive design will deliver a great user experience and encourage your visitors to become customers. If your website isn’t yet responsive, it’s time to move on to better things.
You Can’t Resolve Your Issues
An easy to use Content Management System (CMS) will allow you to constantly add fresh content to your site, fix any mistakes or out of date information, and update text, images, and more without requiring any technical skills. If you’re still relying on a web developer to make changes for you, or struggling to use your website’s editing system, you should seriously consider parting ways.
Things Have Slowed Down
If your website takes too long to load, you risk losing customers and weakening your position in search engine rankings at the same time. With so many sites to choose from, visitors have very little patience for any website that’s not up to speed, and research suggests that 40% of people will abandon a site that takes more than 3 seconds to load. Don’t let your website’s poor performance hold you back.
You Want To See Other People
To get the most out of your website, you need people to find it, and to stay and explore it. Low web traffic levels and high bounce rates are a clear indication that something’s not right. If your site has poor SEO capabilities that render it invisible in search results, or has very little to offer visitors in the way of relevant content, user-friendly design, or easy navigation, you’re better off without it.
It’s Not Supportive Of Your Goals
Owning a website is a two-way relationship, and if you’re no longer seeing your visitors convert into leads, then it’s extremely likely that things have become one-sided. Fatal flaws in your web design may be stopping potential customers from buying your products or services due to poor first impressions or bad functionality, and could severely hinder your business prospects. At the end of the day, you deserve better.
It’s Draining Your Finances
Whichever way you look at it, your website is going to cost you money, and in order to make a long-term commitment, you need to know that it’s worth it. Whether you’re paying over the odds for your domain name and web hosting; footing the bill for your web developer’s costly fees to maintain and edit your site; or losing out on business through a poor conversion rate, when you’re failing to see a return on your investment, it’s time to cut your losses.
It’s Lost Its Appeal
The look and feel of your website says a lot about you as a company. If your site is outdated and gimmicky with a cluttered, unprofessional design, the reaction from your visitors is not going to be positive. A contemporary site calls for a clean design with easy navigation, and should instantly engage people whilst providing them with a fantastic user experience. When interest in your website starts to wane, take this as a sign to say goodbye.
You’ve Grown Apart
Times change, people move on, and companies grow. If your website is still stuck in the past, it’s not going to be doing you any favours – what worked for you then is unlikely to work for you now. It may be that you’re looking to target a new audience or that your business direction has significantly changed, either way, you’re no longer good together. If this is the case, your website has to go.
Breaking up with your website might seem like a daunting task, but it doesn’t have to be. When you’re ready to commit to something better, it’seeze’s dedicated team of web designers and developers are on hand to help you find your perfect match.
We offer professional, user-friendly, and fully responsive website solutions that will fulfil your every business need, and we’ll always make time for you when you need our expert website advice and support.
Time for a change? Contact us today to discuss your new website.
Tagged as: online marketing, web design
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