Posts tagged “online marketing”

The benefits of a successful blog cannot be stressed enough. No matter how small your business, an engaging online presence can be larger than life, with content capable of reaching a wide range of customers. 
Search engine optimisation (SEO) is key if you’re going to make your website work hard for you, and on-site optimisation is one of the most important areas of SEO to get right. 
A great-looking website is only the beginning – if you really want to succeed online, you’re going to have to make sure your website is working as hard for you as it can do. 
With Christmas just around the corner, it’s not just department stores and supermarkets re-decorating – your website will need a seasonal makeover too. 
The photos on your website can make or break the first impression someone forms of your business. Yet sourcing this stunning photography doesn’t need to be expensive or stressful. 
You are probably already aware of how important an effective website can be to your business.  
 
A 24/7 advocate for your company, it’s often the first place that people will head to find out more about you, your products, or your services, and to decide whether you can offer what they’re searching for. 
With not long to go until GDPR comes into effect, it’s time to ensure that you’re up to speed with what will be changing, and that your website fully complies with the new regulations. 
For small businesses, attracting more people onto your website is often the most cost-effective way to promote your products and services, create local brand awareness, and show potential customers what you can offer them. 
Social media is a powerful marketing tool that can be used to reach potential customers and increase brand awareness. Because of this, many small business owners have been led to believe that having a presence on social media is enough to successfully market their business online – unfortunately, this is simply not the case. 
If you’re a small business owner looking to grow your company’s online presence, then blogging is the way to go. 
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