Case study highlights
Zenovo has seen a pronounced improvement in their digital presence with the it’seeze SEO manager service. Organic search visibility has soared, with a 268% increase in the number of times the website appears within Google search results (impressions) and an 83% rise in the number of clicks to the website from Google, resulting in a 37% increase in website visits year-on-year.
+83%
Increase in clicks
from Google
year-on-year
+268%
Increase in the
keyword impressions within search results
+72
increase in local
listing visibility on
Google Maps
Our challenge
As a leading software engineering recruitment expert based in Manchester, Zenovo needed to appear in organic and local search results.
In August 2023, Zenovo’s website performed well, recording high scores in web audits and site loading speed. While it had yet to be keyword-optimised effectively, its performance was a solid foundation for future improvements.
As a leading software engineering recruitment expert based in Manchester, Zenovo needed to appear in organic and local search results. Therefore, it was especially urgent to maximise enquiries from potential candidates at both a national and regional level.
The outcome
The website’s organic search visibility has significantly increased in the past year. Search impressions went up from 4.5K to over 16.5K, which is a 268% increase year-on-year. Additionally, clicks to the website from Google increased by over 83% year-on-year.
Growth in local search visibility has meant that Zenovo’s Google business profile has seen a 72% increase in the number of times it appears on the Google Maps results page, a 72% increase in local search website clicks, and a 500% increase in phone calls from its business listing.
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1-hour
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Go beyond the basics with our 2-hour monthly optimisation package. We'll solidify your SEO foundation and delve a little deeper to identify growth opportunities. This package provides ongoing maintenance, insights, and the first steps towards climbing search rankings.
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£250pm
Seize your niche with our recommended 3-hour monthly optimisation package. Building from a rock-solid SEO foundation, we'll uncover high-volume keyword opportunities and devise a content strategy to attract and convert your ideal audience. This proven package offers everything you need for ongoing technical maintenance, strategic insights, and the sustained momentum to outperform your competition.
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£330pm
Take your SEO to the next level with our 4-hour monthly optimisation package. This comprehensive SEO service includes all the benefits of our recommended package, plus we allocate more time to creating compelling content and developing link-building opportunities which maximise your website's visibility and lead generation.
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5-hour
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£410pm
Establish yourself as an industry authority with our most extensive 5-hour monthly optimisation package. This complete SEO service goes above and beyond, offering in-depth competitor analysis, advanced on-page and off-page optimisation techniques, ongoing content creation, and a robust link-building strategy to propel your website up through the search rankings to dominate your competition.
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