Case study highlights
Over the past 12 months, Think Stairlifts in Yorkshire has experienced considerable progress in its online presence thanks to it’seeze’s SEO manager service. The website’s visibility in organic search results has tripled, with a 200% increase in appearances in Google compared to the same three-month period the previous year. They have seen a 41% rise in clicks from Google to the website (with six keywords on page one of Google), which has meant that organic traffic has grown by an impressive 161% within the same period, reflecting heightened user interest.
+200%
Increase in
Google visibility
in the last 3 months
+41%
Increase in
clicks to website
in the last 3 months
+161%
Growth in
website visits
in the same period
Our challenge
“Our challenge was to grow site traffic and engagement through optimised copy and engaging content”
While Think Stairlift’s website was performing well, with the site loading speed returning strong scores, it had yet to be optimised to be found effectively in search. We were aware that much of their customer base would be older people, so we had already designed their site with this primary audience in mind. Our challenge was to grow site traffic and engagement through optimised copy and engaging content that would relate to this audience and guide them through the consideration process.
The outcome
Organic search visibility has significantly grown. In the last three months, the number of times the website was shown in Google went up from 15K to over 46K, a +200% improvement from the previous year. Additionally, clicks to the website from Google increased by +41%, with organic traffic growing by 161% over the same period. The website now ranks on the first page of Google for six key target keywords, significantly boosting discoverability and reinforcing its presence in search results.
Engagement with the site content has also improved through guided articles and curated copy. One clear sign of this is the +162% year-over-year increase in average engagement time on the homepage. Think Stairlifts was consistently pleased with the performance of our SEO efforts, so they extended our SEO service over a 12-month period.
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