Case study highlights
Over the past six months, we’ve been working closely with Expedition Yorkshire to improve their online visibility through a robust SEO strategy. In the last three months alone, we’ve achieved a 52% increase in Google search impressions, a 75% increase in organic traffic, and an 84% increase in clicks through to their website. As a result of this sustained optimisation, they now have 28 keywords ranking on the first page of Google search results, which ultimately ensures an increasing number of British & American tourists alike find their website.
+52%
Increase in
Google visibility
in the last 3 months
+75%
Increase in organic
website traffic
over the past 3 months
+84%
Increase in clicks through to their website
in the last 3 months
Our challenge
By mid-2025, the Expedition Yorkshire website was performing well domestically but struggled to attract meaningful visibility and enquiries from international audiences.
While the site offered engaging content and a strong visual identity, it lacked the structured SEO foundation needed to reach potential customers beyond the UK.
With limited keyword targeting and optimisation for overseas search behaviour, visibility in key markets such as the United States, Canada, and Australia remained low, restricting the business’s ability to tap into its full tourism potential.
The outcome
As of October 2025, the Expedition Yorkshire website has achieved a substantial performance improvement, with organic traffic increasing by 75% over the past three months compared to the previous period. This growth has been driven by enhanced keyword visibility and consistent optimisation efforts.
The site now ranks on the first page of Google for 18 targeted keywords, many of which it had not previously appeared for, contributing to a 52% increase in search impressions and an 84% rise in website clicks.
Comparing April–August 2025 with the same period in 2024: sessions from the United States (their primary target market) rose by 79%, alongside additional growth from Canada, New Zealand, France, and Spain.
These gains in visibility have not only strengthened the site’s domestic presence but also contributed to a notable rise in international visitors, reflecting the expanding reach of the Expedition Yorkshire brand.
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