Case study highlights
Over the past twelve months, we’ve had the pleasure of working with Catherine Taylor’s renowned Hair and Beauty Salon in Wokingham to strengthen their online visibility through a focused SEO strategy. The result has been sustained organic growth, a threefold increase in clicks from search, stronger page one visibility, and top rankings for highly competitive beauty industry keywords.
+246%
Increase in organic traffic
(Month 1 → Month 12)
+322%
Increase in clicks through to the website
(Month 1 → Month 12)
201
Keywords on the first page of Google
The outcome
Over the past year, the website’s organic visibility has grown substantially, achieving page one rankings for multiple key service terms; including position 1 for “hair and beauty salon near me,” a highly competitive search term with approximately 165,000 monthly searches.
Search impressions increased from 6,795 in the month prior to SEO activity to over 99,000 within 12 months, significantly expanding the site’s reach in Google results. During the same period, clicks from Google rose by 322%, reflecting a marked increase in qualified traffic to the website.
|
Keyword |
Monthly Searches |
Position |
|
|---|---|---|---|
|
hair and beauty salon near me |
165,000 |
1 |
♕ Page 1 Ranking |
|
japan head spa near me |
18,100 |
1 |
♕ Page 1 Ranking |
|
hair weddings |
4,400 |
1 |
♕ Page 1 Ranking |
|
japanese head spa |
27,100 |
7 |
♕ Page 1 Ranking |
|
head spa |
12,100 |
6 |
♕ Page 1 Ranking |
A curated selection of priority commercial keywords showing current ranking positions. Rankings based on UK results at time of reporting and may vary by location and personalisation.
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