Brilliant Accountants SEO Case Study 

850% growth and 38 keywords on the 1st page of Google 
 
850% growth and 38 keywords on the 1st page of Google 
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Case study highlights 
Brilliant Accountants in Milton Keynes has experienced several positive results from its digital presence, thanks to the it’seeze SEO manager service. Our keyword optimization efforts have led to an impressive 850% year-on-year growth in page 1 rankings, with 38 keywords appearing on the first page of Google
 
Fifteen of these keywords hold the top position. Organic search visibility has soared with a 235% increase in the number of times the website appears in Google search results (when comparing the last 3 months to the same period the previous year). Equally exciting is the 92% rise in the number of clicks to the website from Google, indicating increased user engagement. 
Bar graph illustration indicating growth
+92% 
Increase in 
clicks to website 
in the last 3 months 
Bar graph illustration indicating staged growth
+235% 
Increase in the 
website’s visibility on 
Google in the last 3 
months 
Bar graph illustration indicating keyword growth
+38 
Keywords 
on 1st page 
of Google 

Overview 

Since their website launched in June 2023, Brilliant Accountants has been on an it’seeze Max package. Over the following year, the Milton Keynes team consistently made edits to their website, proactively adding services and blogs to expand their business. However, in February 2024, we were tasked with optimising the website and developing a strategic plan for their keyword performance in the future. 
Our challenge 
The website needed strategic optimisation to enhance organic traffic, driving higher engagement and increasing enquiries. 
In February 2024, while Brilliant Accountant’s website was performing well, with web audits and site loading speed returning solid scores, it had yet to be keyword optimised effectively. 
 
Accountancy websites typically see traffic spikes when tax returns are due in January and October. Our challenge was to grow site traffic and engagement throughout the year. This underscored the urgency of optimisation, as the site was functioning as expected but remained to be optimised for year-round traffic and enquiries. 
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The outcome 
Organic search visibility has significantly increased. In the last three months, the number of times the website was shown in Google went up from 13K to over 44K, which is a +235% improvement from the previous year. Additionally, clicks to the website from Google increased by +92% over the same period. 
 
Within the Milton Keynes area we have seen a 75% increase in local search indicating a significant boost in how easily their website can now be found by customers within their local community. 
 
While we have seen success, there is plenty of room for further growth, enhancing the customer journey and building upon our keyword success. 
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# 
Keyword 
Search Volume 
Rank -Feb 25 
 
Freelancer 
Accountants 
880 
Page 1 Ranking 
Accountants for 
Contractors 
590 
Page 1 Ranking 
Contractor 
Accountants 
480 
Page 1 Ranking 
Sole Trader 
Accountant 
390 
Page 1 Ranking 
Accountants for 
Sole Trader 
390 
Page 1 Ranking 
Landlord 
Accountants 
320 
Page 1 Ranking 
Accountants for 
Landlord 
10 
Page 1 Ranking 
Affordable 
Accountants 
70 
Page 1 Ranking 
Trusted 
Accountants 
70 
Page 1 Ranking 
10 
Small Business 
Accountants in 
Milton Keynes 
30 
Page 1 Ranking 
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What you get with our SEO service 

Clear and Simple Reporting: We avoid jargon and keep things clear. You'll understand what we do every month and how it benefits your business. 
Fresh Content: We engage with your audience by providing new insights and resources. Search engines also prefer websites that regularly update content. 
Focus on Results: Our goal is to get your website ranking higher, increasing traffic and attracting more qualified enquiries. 
Lifetime Website Support: Rest assured, we're here for you every step of the way, with ongoing support to ensure your SEO success. 
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Affordable monthly price plans 

Affordable monthly price plans 

We make our SEO pricing as flexible and transparent as possible. You can choose the right package for your budget and business requirements using the sliding-scale calculator below. 
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1-hour monthly optimisation package. £110pm
Our one-hour optimisation package enhances your Google Business Profile listing to improve your local search results and attract more customers. This package focuses exclusively on local search performance, empowering you to take control of how your business appears on Google Search and Maps.
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2-hour monthly optimisation package. £180pm
Go beyond the basics with our 2-hour monthly optimisation package. We'll solidify your SEO foundation and delve a little deeper to identify growth opportunities. This package provides ongoing maintenance, insights, and the first steps towards climbing search rankings.
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3-hour monthly optimisation package. £250pm
Seize your niche with our recommended 3-hour monthly optimisation package. Building from a rock-solid SEO foundation, we'll uncover high-volume keyword opportunities and devise a content strategy to attract and convert your ideal audience. This proven package offers everything you need for ongoing technical maintenance, strategic insights, and the sustained momentum to outperform your competition.
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4-hour monthly optimisation package. £330pm
Take your SEO to the next level with our 4-hour monthly optimisation package. This comprehensive SEO service includes all the benefits of our recommended package, plus we allocate more time to creating compelling content and developing link-building opportunities which maximise your website's visibility and lead generation.
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5-hour monthly optimisation package. £410pm
Establish yourself as an industry authority with our most extensive 5-hour monthly optimisation package. This complete SEO service goes above and beyond, offering in-depth competitor analysis, advanced on-page and off-page optimisation techniques, ongoing content creation, and a robust link-building strategy to propel your website up through the search rankings to dominate your competition.
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