About Glenns Opticians:
Glenns Opticians is a long established family business founded in 1936. It is located in Crosby, Merseyside about six miles north of Liverpool.
What was wrong with their previous website?
They had a website site that was nine years old. The website editor was complicated to use and they had received little on-going service or help from their web designer, so their website had hardly changed in nine years.
Why did they need a new website?
Glenns Opticians were keen to move into the market of selling designer branded frames to capitalise on the fact they were in an affluent area and some local competitors had recently ceased trading. “We wanted to increase our sales of designer frames as this is where the growth in the market is.” Martin Glenn (Owner)
However their new target audience were likely to be keen smart phone users and because their website was not easy to view a mobile phone, this would inevitably result in missed sales opportunities.
Their current website looked out of date and not the “high-end”, modern website you would associate with a retailer of branded products. “Our existing site website was old fashioned in terms of design and technology.” Martin Glenn (Owner)
How have they benefited from their it’seeze website?
Their new fully responsive website has generated an increase in enquiries from mobile phone users since it is easy for people to browse their website on any device.
The contemporary design of their new website has enabled them to promote their high-end products. “Our new modern looking it’seeze website now appeals to our target market”
Martin Glenn (Owner)
The it’seeze website editor has also made it easy for Martin’s son, Adrian, to update their website regularly. “The it’seeze web editor is by far the simplest editor I have come across. It does not require any use of coding which is a real bonus. Yet it is also very powerful and flexible. You can crop an image with without having to use another programme - which saves so much time. It’s great” Adrian Glenn.
Share this case study
Works perfectly on desktop, tablet and mobile
View more Case Studies
Suave Barber Barbershop A sophisticated website with retro styling for this classy barbershop in Coventry. Visit site
NoLoGo Chic Clothing Store A visually stunning website that brilliantly showcases this designer collection of women’s fashion. Visit site
Magnus QROPS Financial Advisers Providing an intuitive user experience, this fresh and colourful website is ideal for this financial advisory firm. Visit site
Spurgeons Butchers This Norfolk butcher’s website brings together fantastic photography with custom graphics to create an engaging online presence. Visit site
Ball & Co. Window Furnishers A chic design that effortlessly promotes the products and services available from this Windsor interior designer. Visit site
Lens Eleven Photographer The perfect design for showcasing an array of professional photography, this website is eye-catching and dynamic. Visit site
The Hungry Horsebox Company Horsebox Conversion Specialists Stylish and sophisticated, this website brilliantly illustrates the bespoke nature of this unique company’s work. Visit site
A+J Architects Architects A modern, full-width website that uses photography to great effect to provide an insight into the company’s architectural projects. Visit site
Eyestyle Centre Opticians Optical Centre A clinical website with a soft, modern edge. Visit site
Sophie Grace Bridal Designer Bridal Wear An elegant website with a feminine feel and striking product photography. Visit site
Location Secure Security and protection experts A high end site for the high end clients this business deals with, this highly bespoke site showcases many of the exciting features that it’seeze has to offer. Visit site