The Power of Customer Feedback
How to Gather, Use, and Share Customer Feedback Effectively
Research shows that approx. 72% of consumers trust a business more as a result of positive reviews and testimonials. Learn how to improve your business online and how it'seeze can help.
Tips on collecting customer feedback: Email
For effective feedback collection via email, consider these tips to increase response rates and gain valuable insights:
Set clear goals: Clearly outline your feedback goals, provide specific customer instructions, and estimate completion time for accurate responses.
Timing is key: Request feedback during moments of high customer satisfaction, like right after a positive interaction, product sale or milestone for more positive and detailed responses.
Subject lines and personalisation: Craft personalised subject lines that are specific and engaging. Personalisation (using the customer’s name and specific details of their purchase) can significantly boost open and response rates, so avoid generic lines and focus on the customer's experience.
Offer optional incentives: Optionally, you can incentivise feedback with simple rewards like discounts or contests while respecting customer choice and privacy.
Tips on getting great video testimonials
Consider asking your customers to answer the following questions for a short, concise video testimonial that you can add to your website or share on social media.
Introduce yourself - Your name, role & company.
What issues were you facing before working with us?
What made you choose [your company name]?
How easy has your experience been working with [your company name]?
Lighting: Please use natural light from the front, not behind, ideally in a well-lit area at your place of work.
Framing: Keep the phone horizontal and position the camera at eye level.
Stability: Hold the phone at arm’s length or get a friend/colleague to record you. For the best results use a tripod.
Sound: Record in a quiet space, staying within 2–3 feet of the phone for clear audio. Speak clearly and take your time.
Tips on collecting feedback: Review platforms and website widgets
For effective feedback collection via review platforms and adding to your website with widgets like Trustpilot or Google Reviews, consider these tips:
1. Seamlessly display customer reviews on your website: The it’seeze editor allows you to easily add Google reviews or TrustBox widgets directly to your site. This makes it simple for visitors to see your reviews and even leave their own, right from your page. To make the most impact, showcase these widgets prominently on high-visibility pages such as your homepage, service pages, or case studies.
Make it accessible: Request feedback during moments of high customer satisfaction, like right after a positive interaction, product sale or milestone for more positive and detailed responses.
Integrate feedback requests into customer journeys: Craft personalised subject lines that are specific and engaging. Personalisation (using the customer’s name and specific details of their purchase) can significantly boost open and response rates, so avoid generic lines and focus on the customer's experience.
How we can help your business benefit from your customers reviews.
We can help your business by creating a website that showcases your customer reviews, including embedded reviews from TrustPilot, Google, or any video platform such as YouTube, Vimeo or Wistia.
Customer reviews truly make a difference, and our range of affordable website design packages, along with guidance from our experts, can help you attract more customers. Our team of experts in the UK are ready to assist you every step of the way.
Our Customer Video Testimonials
Would you like to add great customer testimonials just like this?
Use the form below or call us on 01803 407 470 to discuss how we can assist you in achieving online success