This is an exciting opportunity for a passionate and proactive individual with proven experience in optimising websites with engaging copy and content, to join the creative team at it’seeze.
Salary starting from £23K depending on experience.
We are a national web design franchise company based in Torquay, Devon, and we’re now looking for a skilled Web Optimisation Executive to join our fast-growing team and work across our 28 franchise partners, driving online engagement through effective keyword optimisation and captivating copy, images and video.
About the role
The successful candidate will be responsible for creating all content for it’seeze franchise partners, growing our organic traffic, and managing internal and external communications.
You’ll work closely with our Digital Marketing Manager and Social Media Specialist, as well as our design and development teams, to produce results-driven content marketing campaigns and support our wider business objectives.
Producing all written marketing content including website copy, blog posts, newsletters, print copy, guides, whitepapers, and online ad copy
Performing ongoing keyword research, search analysis, and competitor research in order to create and implement effective on-page and off-page SEO strategies
Providing training on SEO and blogging for new franchise partners
Keeping up to date with the latest SEO trends, ranking factors, and algorithm updates
Editing and proofreading all internal and external communications as required
Track and report on key SEO metrics in terms of performance and company goals
We are seeking an enthusiastic, creative individual with a passion for producing compelling content that brings ideas to life and tells a story on every page. You’ll be analytical too, with a talent for spotting SEO opportunities and weaving keywords seamlessly into your copy.
You should be someone who enjoys working as part of a close-knit team; but who is also self-motivated, organised, and able to work to deadlines.
Required skills and experience:
Proven experience working in a similar role, preferably B2B
Knowledge and experience with CMS's
Excellent writing, editing, and proofreading skills with a keen eye for detail
An understanding of user journeys and website layouts
Ability to create engaging content in a variety of styles and voices
Solid understanding of search engine optimisation
Excellent knowledge of SEO tools, including Google Analytics and Google Search Console
Strong research skills
Ability to understand technical explanations and translate them into relatable language
Excellent time-management skills
Experience planning and organising content calendars
Strong verbal communication skills
An interest in digital and search marketing trends
About this vacancy
This is a full-time role with a hybrid working schedule, with the working week currently split into 3 days based at our national Head Office in Torquay and 2 days of remote work. Salary will be dependent on experience.
Working hours are 9am-5pm, Monday to Friday.
You’ll be joining our creative, friendly team in a contemporary working environment, with an open plan office and convenient location.
29 days holiday (incl. bank holidays), rising with length of service
Travel allowance policy
Employee assistance programme and family wellbeing service
Regular social events
Relaxed dress code
Genuine training and development opportunities
All equipment provided for home & office working
All the tea and coffee you can drink
Interested in this role?
Send us a message below outlining your experience and attach a copy of your CV, and we’ll be in touch with more information.