Web Optimisation Executive. 

This is an exciting opportunity for a passionate and proactive individual with proven experience in optimising websites with engaging copy and content, to join the creative team at it’seeze. 
 
Salary starting from £23K depending on experience. 
 
We are a national web design franchise company based in Torquay, Devon, and we’re now looking for a skilled Web Optimisation Executive to join our fast-growing team and work across our 28 franchise partners, driving online engagement through effective keyword optimisation and captivating copy, images and video. 

About the role 

The successful candidate will be responsible for creating all content for it’seeze franchise partners, growing our organic traffic, and managing internal and external communications. 
 
You’ll work closely with our Digital Marketing Manager and Social Media Specialist, as well as our design and development teams, to produce results-driven content marketing campaigns and support our wider business objectives. 
 
Main responsibilities: 
Producing all written marketing content including website copy, blog posts, newsletters, print copy, guides, whitepapers, and online ad copy 
Performing ongoing keyword research, search analysis, and competitor research in order to create and implement effective on-page and off-page SEO strategies 
Providing training on SEO and blogging for new franchise partners 
Keeping up to date with the latest SEO trends, ranking factors, and algorithm updates 
Editing and proofreading all internal and external communications as required 
Track and report on key SEO metrics in terms of performance and company goals 

About you 

We are seeking an enthusiastic, creative individual with a passion for producing compelling content that brings ideas to life and tells a story on every page. You’ll be analytical too, with a talent for spotting SEO opportunities and weaving keywords seamlessly into your copy. 
 
You should be someone who enjoys working as part of a close-knit team; but who is also self-motivated, organised, and able to work to deadlines. 
Required skills and experience: 
Proven experience working in a similar role, preferably B2B 
Knowledge and experience with CMS's 
Excellent writing, editing, and proofreading skills with a keen eye for detail 
An understanding of user journeys and website layouts 
Ability to create engaging content in a variety of styles and voices 
Solid understanding of search engine optimisation 
Excellent knowledge of SEO tools, including Google Analytics and Google Search Console 
Strong research skills 
Ability to understand technical explanations and translate them into relatable language 
Excellent time-management skills 
Experience planning and organising content calendars 
Strong verbal communication skills 
An interest in digital and search marketing trends 

About this vacancy 

This is a full-time role with a hybrid working schedule, with the working week currently split into 3 days based at our national Head Office in Torquay and 2 days of remote work. Salary will be dependent on experience. 
 
Working hours are 9am-5pm, Monday to Friday. 
 
You’ll be joining our creative, friendly team in a contemporary working environment, with an open plan office and convenient location. 
 

Benefits: 

29 days holiday (incl. bank holidays), rising with length of service 
Travel allowance policy 
Employee assistance programme and family wellbeing service 
Regular social events 
Relaxed dress code 
Genuine training and development opportunities 
All equipment provided for home & office working 
All the tea and coffee you can drink 
 

Interested in this role? 

Send us a message below outlining your experience and attach a copy of your CV, and we’ll be in touch with more information. 
 
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