This is an exciting opportunity for a creative, driven, and enthusiastic individual with proven marketing experience to join the friendly, dynamic team at it’seeze.
We are a national web design franchise company based in Torquay, Devon, and we’re now looking for a hands-on digital marketing manager to lead our in-house marketing team and take responsibility for digital engagement across our two brands.
About the role
The successful candidate will take the lead on creating and implementing powerful marketing strategies, promoting our national brands, building strong relationships with our target audiences, and increasing our brand awareness.
You’ll work closely with our SEO copywriter and social media executive, as well as our design and development teams, to drive all aspects of our marketing forwards and increase ROI across multiple channels.
Developing and managing national marketing campaigns to increase brand awareness and generate leads
Continuously evaluating and improving all strategies in line with the marketing objectives of each brand
Controlling the brand assets and guidelines for all aspects of the business and ensuring marketing collateral is consistent
Managing the marketing department and delegating tasks to both the marketing and design teams
Ensuring quality content is being produced and shared across various social media channels to increase brand exposure
Overseeing the creation of sales and marketing materials such as brochures, blog posts, case studies, landing pages, presentations, and whitepapers
Managing the marketing budget and allocating funds where required
Liaising with the franchise network regarding local marketing activities
Managing internal communications between the marketing department and external suppliers
Reporting to the board of directors on the latest KPIs, marketing strategies, and results
We are seeking a conscientious, organised, and highly motivated individual with a real passion for all aspects of digital marketing, as will be evidenced by your experience.
You’ll be a team player with a collaborative management style; someone who is able to multitask with ease and manage a busy workload in a fast-paced environment. You’ll enjoy working as part of a close-knit team, and will possess outstanding communication and interpersonal skills as well as excellent technical marketing knowledge.
Essential skills and experience:
Relevant marketing qualification or degree
B2B marketing experience
Broad digital marketing knowledge and experience including SEO, search advertising, display advertising, email marketing, and social media
Experience of developing and implementing brand strategies and marketing campaigns
Analytical approach with experience of data analysis and A/B testing
Solid knowledge of website analytics tools – i.e. Google Analytics
Project management experience
Firm understanding of the GDPR and its implications when applied to marketing
Confident in liaising with multiple departments, franchisees, and third-party companies
Proficient in Microsoft Word, PowerPoint, and Excel
Strong problem-solving skills
Confident in requesting and managing budgets
Approachable and open to new ideas - able to quickly identify viable opportunities and explain the rationale where suggestions are unsuitable
Experience carrying out administrative marketing responsibilities
Well-informed of the latest trends and best practices in online marketing
Desired but not required:
Experience of both local and national marketing
Traditional marketing experience – i.e. print and TV
Knowledge/experience of franchising models
Experience either in a web design agency environment or of creating your own website
Presentation skills – in person and virtually
Strong grasp of current marketing tools
Experience of managing a team
About this vacancy
This is a full-time role based at our national Head Office in Torquay. Salary will be dependent on experience.
Working hours are 9am-5pm, Monday to Friday.
You’ll be joining our experienced team in a contemporary working environment, with an open plan office and convenient location.
Please note: You may be required to work remotely in keeping with the latest advice regarding COVID-19.
29 days holiday (incl. bank holidays), rising with length of service
Travel allowance policy
Employee assistance programme
Regular social events
Relaxed dress code
Genuine training and development opportunities
Interested in this role?
Send us a message below outlining your experience and attach a copy of your CV, and we’ll be in touch with more information.