At it’seeze, we pride ourselves on making bespoke website design simple, stress-free, and perfectly tailored to your business. From your initial conversation with a local expert to launching your fully responsive website, we are here to guide you through every step of the process. In this blog post, we’ll walk you through the journey you’ll take with us to create a beautiful, functional, and professional website.
1. Initial Consultation with Your Local Expert
Your website journey begins by contacting your local it’seeze expert. Think of this person as your dedicated website adviser who will support you throughout the lifetime of your site. During this initial conversation, you’ll discuss your business needs, online goals, and any specific ideas you have for your website.
This is the perfect opportunity to ask questions, get professional advice, and explore the endless possibilities for your bespoke website. Your consultant will explain our step-by-step process, ensuring you feel confident and informed.
We love getting to know the story behind your business. The challenges you’ve overcome, the vision you have for the future, and what makes you unique. Our friendly and experienced consultants are all about listening and offering helpful advice, so you never feel rushed or overwhelmed.
2. Filling in the Website Brief
Next, your consultant will guide you through completing our comprehensive website brief. This is your chance to provide all the essential information that will shape your website, such as:
The pages you need (e.g., Home, About Us, Services, Blog, Contact)
Written content you want to include
Your brand’s logo, colour scheme, and design preferences
Any specific features you require (like contact forms or booking systems)
This stage is also when we ask you to share examples of websites you love (and even those you dislike) to give our designers a clear understanding of your style preferences. By gathering this inspiration, we ensure that the final design aligns with your vision.
This brief helps us create a website that not only looks great but also works perfectly for your business needs. We’ll work closely with you during this stage to make sure we capture the essence of your brand and goals, so your new website truly reflects your unique identity.
3. Content and Imagery
Content is a vital part of any successful website. Your local consultant will assist you in crafting compelling, professional content that communicates your brand message effectively. If you prefer to provide your own content, that’s absolutely fine too.
When it comes to images, we encourage you to supply high-quality visuals that showcase your business. However, if sourcing your own imagery isn’t an option, don’t worry - we provide access to a vast library of high-quality stock photos.
Whether you’re starting from scratch or already have content ready to go, we’ll work with you to make sure your words and images perfectly align with your brand’s personality. We’ll also make sure the content is engaging, informative, and optimised for search engines to help attract the right audience.
4. Designing the Initial Visual Mock-Up
With all the information and content from your brief in hand, our talented designers get to work. The first step is creating a visual mock-up of your website’s home page using Adobe XD. This mock-up provides a clear representation of the design, layout, and overall style of your website.
Once the design is complete, the mock-up is reviewed by both your local consultant and you.
Your feedback is crucial at this stage, and we’ll make any adjustments needed to ensure the design captures your brand perfectly.
5. Building the Website
After final approval of the visual mock-up, the project moves to our expert coding team. Using the mock-up as a blueprint, they build a fully responsive website that looks and functions flawlessly on all devices - from desktops to smartphones.
Our developers take care of the technical side so you can focus on running your business. We’ll make sure your website is fully responsive, secure, and optimised for performance, ensuring a seamless user experience across all devices.
6. Website Population
Once the code team has completed the build, the project returns to our designers for population. This is where your website truly comes to life.
Starting with a blank framework, our designers carefully go through each page, adding the content and imagery you provided. Attention to detail is key here, as we want every element of your website to look polished and professional.
7. The Checklist: Quality Assurance
To ensure nothing is overlooked, our designers follow a comprehensive checklist before your website is finalised. This checklist includes:
Favicon: Adding a custom icon that appears in browser tabs.
Accessibility: Making your website accessible to all users.
Paid Extras: Implementing any additional features you requested.
GDPR Compliance: Ensuring your site meets data protection regulations.
Spellcheck: Double-checking all content for accuracy.
Privacy Policy: Including the necessary legal information.
Contact Information: Making it easy for visitors to get in touch.
Heading Tags: Structuring content for readability and SEO.
Contact Forms: Ensuring forms are functional and user-friendly.
Links: Checking all links for accuracy and functionality.
Images and Icons: Ensuring visuals are high-quality and relevant.
If you prefer to handle your own SEO, that’s absolutely fine. We can provide guidance on best practices if needed.
8. Design Manager Review
Stevie, our design manager, gives your website a final once-over before it’s sent to you. His role is to ensure that everything meets our high standards and that the design is cohesive, professional, and visually appealing.
With his meticulous eye for detail and years of web design expertise, Stevie leaves nothing to chance. Every element of your website is reviewed, ensuring it not only looks fantastic but also offers a smooth and intuitive experience for your visitors. He focuses on layout, typography, colour schemes, and overall user flow, making sure the entire site feels polished and cohesive from the very first click.
This extra layer of quality control ensures complete confidence in your new website. It’s our way of making sure every it’seeze project is something we can all be proud of.
9. Final Customer Review and Feedback
Once Stevie, our design manager, gives the green light, your website is sent to you and your local consultant for review. This stage is your opportunity to explore your new site, test its features, and provide any final feedback.
Take your time navigating through every page, checking links, forms, and how the design flows. We encourage you to approach the review from the perspective of your ideal visitor - does the site feel welcoming, clear, and engaging? Are the messages on point and the visuals compelling?
Our goal is for you to be 100% happy with your new website. Whether it’s a tiny tweak to a call-to-action button, refining some text, or adjusting image placement, we’re here to fine-tune every last detail. After all, this isn’t just any website - it’s your online home, and we want it to feel exactly right for your business.
10. Launching Your Bespoke Website
After you give us the go-ahead, your website goes live! Congratulations - your business now has a professional online presence designed to attract, engage, and inspire your audience.
But our support doesn’t end there. Your local consultant will continue to be your point of contact, providing ongoing assistance and expert advice to help you make the most of your website. Whether it’s guidance on how to update content, tips to enhance performance, or insights into maximising SEO, we’re here to support you every step of the way.
Think of this as the beginning of an exciting new chapter for your business. Your website isn’t just a static digital brochure - it’s a dynamic tool for growth and engagement. And with it’seeze by your side, you’ll have a reliable partner to help you evolve and adapt as your business grows.
Ready to Start Your Website Journey?
Creating a bespoke website with it’seeze is a seamless and collaborative process designed to deliver exceptional results. From the initial consultation to the final launch, we’re with you every step of the way.
If you’re ready to take your business online or upgrade your existing site, get in touch with your local it’seeze expert today. Let’s create something amazing together!
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