Why Your Business Website Needs A Blog
Published on 23rd January 2017
A relatively untapped resource for online businesses, blogs play a far more important role in today's marketing landscape than many realise.
The ideal way to grow and develop your business on the web, starting a blog can have many long-term benefits. When done well, a company blog has the ability to humanise your brand, help you engage and retain customers, enhance your SEO efforts, strengthen your additional marketing endeavours, and so much more.
Below, we outline the top four reasons why you should consider incorporating a blog into your website:
Increase website traffic – A blog will help you improve your SEO performance. The more pages your website has, the more opportunities you have to rank highly in search engines, as Google favours sites with fresh, quality content. Each blog post counts as a new page, and thus increases your chances of appearing in search results and driving more traffic to your website, helping you to get noticed by potential customers.
Reach new audiences – By starting a blog, you’re creating a gold mine of relevant and original content to share across social media networks such as Facebook and Twitter, helping even more people to discover your business. Sharing your own posts is a great way to boost your social media presence and encourage people to check out your site, but a well-written blog will also provide your visitors with content that they'll want to share themselves.
Establish your authority – A blog is the perfect way to demonstrate that you are an expert in your field, as you can constantly share relevant, useful, and up-to-date information and insights into your industry, proving that you are a credible and trustworthy source. This, alongside the more personable voice your blog will give your company, can help to build brand loyalty, which will increase the number of enquiries you receive.
Achieve long-term results – Once a blog post is published, it never stops working for you. Continually generating new leads and web traffic as it reaches new audiences, the content of your blog can have a recurring, lasting value, without any additional effort required. Given time, investing your efforts in a website blog could prove to be one of your company's most important marketing strategies.
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