Why Buying A Website Is A Lot Like Buying A Car [Infographic]
Published on 14th September 2017
Need a new website, but don’t know where to start? The whole process is a lot easier when you consider that having a website built for your business is just like buying a new car.
How exactly? Our helpful infographic breaks down the many ways that a website compares to a car – in everything from design quality and user experience to functionality and maintenance.
Choosing the right supplier
When the time comes to buy a new car, you’re unlikely to purchase a vehicle from just anywhere, and you’re right to be wary if the price seems too good to be true. You’ll want to choose a supplier who is professional, reputable, and local to you. The same applies to websites – look for a web design company who are reliable, experienced, and on hand if you need them.
Picking the perfect model
With websites and cars, there’s no one-size-fits-all solution. You’ll need to select the style that’s right for you, and there are plenty of options to choose from. When you do decide what you want, you’ll receive the basic model with the latest technology built-in – think a hybrid engine or mobile-friendly web design - but additional features can be added as required.
Customising your selection
Your new car will function exactly as needed to do its job, but there is still room for personalisation, meaning you can give it the exact look and feel you’re after. Likewise, your website can be customised to bring it more in line with your preferences, with extras such as translation tools and fading images in place of alloy wheels and leather upholstery.
Getting behind the wheel
When you buy a car, you receive a vehicle that you are in charge of - it’s up to you to know how to drive it, and where you are going. Similarly, you need to have your own goals in mind for your website, and it has to be easy for you to edit and update so that you can keep it under control and use it to reach your targets.
Keeping it running
Your car’s not going anywhere without a regular top up of fuel. In website terms, this equates to your marketing efforts. At the very least, your site needs high quality SEO and fresh content to keep it ticking over and functioning effectively, and if you’ve got nothing in the tank, you’re unlikely to get very far.
Maintaining it over time
Like a car, a website needs to be maintained to ensure optimal performance. Just as your car requires routine servicing and valeting, as well as valid insurance and tax, your website should be frequently updated and reviewed, and will need secure hosting and a registered domain name to keep it published online.
Are you ready to drive your business forwards with a professionally designed website? Contact us today to find out more about our web design services.
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