Posts tagged “Search Engine Optimisation”

Search engine optimisation (SEO) is key if you’re going to make your website work hard for you, and on-site optimisation is one of the most important areas of SEO to get right. 
A great-looking website is only the beginning – if you really want to succeed online, you’re going to have to make sure your website is working as hard for you as it can do. 
Your website is your most powerful promotional tool. Acting as a 24/7 sales and marketing team, your site will often be the first place that potential customers learn about your business and discover your products and services – but in order for this to happen, people need to be able to find you online first. 
Search engine optimisation is essential for getting your website found by potential customers and generating more leads for your business, but understanding even the most basic of SEO practices can often be a challenge due to the large amount of technical jargon that’s involved. 
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