Showcasing Client Success Through Web Design

Customer feedback doesn’t just build trust; it is the foundation stone on which all online reputations are built, which makes placing feedback front and centre on your site all the more important. 

It’s not just the feedback itself that matters (although this is very important, and we’ll get to why shortly) but also the fact that you are ready and willing to openly present what people think of your business. Rather than just telling people how great your goods and services are, you show them proof that others feel the same. It also demonstrates a willingness to listen to potential criticism, deal with it, embrace it and use it to fuel improvement and growth. That’s what makes it such an effective customer engagement strategy. 

 

In fact, using reviews on your website can lead to a 144% increase in customer conversions on your site. That’s not an insignificant number. It’s a gain that would be hard to replicate through too many other design elements. 

You can seamlessly integrate several key types of customer feedback into your website design to enhance user experience and engagement. One is written, and the other is visual, sometimes in the form of images but, more importantly, video. First, let’s take a quick look at written feedback before concentrating on the fastest-growing and most effective form of customer feedback – video. 

 

Effective written feedback is usually collected by email or comment forms. To get the most useful feedback, set clear goals and customer instructions and request feedback at moments of maximum customer satisfaction. That usually leads to more positive and more accurate responses. Try to create subject lines that are positive and engaging and personalise the feedback to give it more potency. You can also increase the feedback you get by offering rewards and incentives such as discounts or special offers. 

Video feedback has the power to be even more powerful. It is engaging and creates high levels of trust because customers can see people’s genuine reactions and opinions with their own eyes. You should gather video testimonials from satisfied or long-standing customers and ideally share them on your site and other social media platforms. Try to support your customers to provide useful and effective feedback by creating content guidelines. Ask them to introduce themselves and their business, identify the issues they faced and why they chose your company, then give them some freedom to explain how you could help and how their experience of working with you has benefitted them in the short and long term. 

 

For example, check out the video testimonials it’seeze has received from some of our satisfied customers like EDKPA and Venning Indoor Cycle Hire. As you can see from these videos, there’s nothing too fancy or out of the ordinary. The best results come from videos where natural light is used from a front-on angle and ideally in a well-lit place of work. The camera should be kept horizontal and at eye level and should ideally be stable (we recommend a tripod for the best results). Sound recording is also important. For clear and high-quality recordings, choose a quiet location and position the speaker two to three feet from the microphone. Speaking naturally and clearly and taking your time is also essential. Our filming-specific template will help you get the best possible results. 

 

Here are a couple more feedback videos from happy clients so you can get a feel for how videos can help to give your site a real boost. 

Customer feedback can completely change the way people interact with your site. It is essential for creating a sense of trust, and the feedback can also benefit your business. It presents a great learning opportunity for discovering what you do well and where there is room for improvement. Positive comments are great for showing you off at your best, but even negative ones should be addressed. No business is perfect, and those that take the opportunity to grow and improve often do the best. 

Of course, we also know that web design does not always come easy, and the tech and design aspects can present challenges, so we offer our services here at it’seeze. We can help to create and utilise engaging written and video feedback content and position it on your site where it will have the most significant impact. 

Whether you’re embedding reviews from Google, TrustPilot or similar sites, or using specially created testimonial content with the help of your clients, it’s all about how you use it on your site. With our affordable range of website services, we can help you to maximise the potential of review and testimonial content. Just get in touch with our team to find out more about our services. We know a thing or two about good reviews ourselves, being one of the UK’s top-rated web design companies, with an 'Excellent' TrustPilot rating from more than 1,000 reviews. Come and find out why.