Is it Time to Refresh My Website?
Published on 28th April 2022
There is no denying the importance of having a website, especially if you want to market your business online successfully. Regardless of business size and industry, a website is a base for all other forms of digital marketing. However, it's not enough to create a website and hope for the best. A website is always a work in progress and each one can benefit from a regular refresh. Even if you enlist a team of experts to create a unique and professional website, it will need changes and updates along the way.
5 Signs Your Website Needs a Refresh
If you're unsure that your website is currently cutting the mustard, here are five areas to investigate to confirm whether it’s time for a website revamp:
1. It no longer stands out for the right reasons
With so many websites and competitor businesses out there, having a website that stands out and makes a statement is key. It's important for a website to be memorable, recognisable, and modern. This portrays a business that is on top of its online marketing and a business that is an authority within the industry. If your website is not memorable or it's too similar to other websites, it could be time to refresh a few things.
The world of website design and development is always changing, with new trends coming and going regularly. This means new and recently refreshed websites tend to stand out as modern, up-to-date, and on trend. A company with an impressive and refreshed website is one that appears professional, reliable, and trustworthy. If your website looks outdated, it could send the wrong message to potential clients and customers. You could be portraying yourself as a business that doesn't take digital marketing seriously, even if that's not the case.
2. It doesn't reflect your brand anymore
A lot of businesses change their branding to keep up with trends and to reflect the company better as it evolves, and your business could be one of them. However, unless you have had a website refresh lately, there is a high chance that your website no longer reflects the brand as a whole. Consistent branding is a key part of making sure a business is recognisable and memorable, and branding must be the same across the board. From the moment someone visits your website, it should be obvious who the company is and what they do.
Your website should reflect every aspect of the business, including having information about every service and product and up to date images. There's also a high chance that you have added new employees, new services, and new projects to the business since the website's conception. If this is the case, a website refresh is needed to ensure everything is up to date.
3. You're not attracting the right people
Though a website is there to provide people with information, its main job is to boost revenue, and this relies on attracting the right kind of people. If your website isn't bringing in leads and sales, there is a good chance that it's not attracting the right clients or customers. Otherwise, you will find that people visiting the website continue to leave quickly and rarely get in touch. There could be a number of reasons why your website isn't attracting the right clients, most of which can be solved with a website refresh. Significant changes can be made during a website refresh, all of which are aimed at making sure that you have the best chance of turning visitors into paying customers.
A good way to attract the right clients is to add case studies, portfolio examples and a gallery to the website. This highlights who you are, what you do and the type of people you work with. It's also an effective way of showcasing the type of projects you would like to do more of in the future.
4. It suffers with slow load times
A slow-loading website is sometimes all it takes to send a potential client or customer elsewhere, which is why slow load times are not something to overlook. When a website is slow to load, whether that's the page generally or a handful of images, visitors are more likely to click off and head elsewhere.
We produce affordable websites with Mobile PageSpeed scores that are more than twice as fast as some of our competitors. To avoid this, you should aim for a website load time of under four seconds. If your website has a load time of longer than four seconds, it's time to consider a website refresh.
5. It doesn’t work well with SEO
Search engine optimisation is a huge part of achieving success online and you are unlikely to be found without it. However, a surprising number of websites are not designed to work well with SEO. SEO can be hindered by older websites, as well as those that were designed without a digital marketing strategy in mind. This could mean that your SEO efforts are not paying off, despite your hard work and seemingly flawless SEO strategy. Simply, you do not see the results you deserve.
A lot goes into SEO, but a refresh could be all your website needs to get back on track. For example, every website should have a blog. Regularly updating a blog with relevant content will help you to stand out among competitors and it will get Google's attention. After all, Google loves fresh content.
If SEO is something that you've been planning to dive deeper into, check out our SEO series:
Refresh Your Website Today!
From the five examples given above, you can see just how much of an impact a website refresh can have. Whether it’s adding a blog or rebranding the website, a refresh is sure to push your online presence in the right direction.
Tagged as: website refresh
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