Instagram on a mobile phone
In today's digital landscape, Instagram has emerged as a powerful platform for businesses to connect with their target audience, increase brand visibility, and drive traffic to their websites. In this blog post, we will guide you through the process of creating an Instagram business account as a beginner. Additionally, we will provide valuable tips on setting up your account to gain followers, boost engagement, and redirect your audience to your website. We'll also explore the benefits of having an it'seeze website alongside your Instagram account and share tips on differentiating your account from others. 

Creating Your Instagram Business Account 

When starting your Instagram business account, it's important to follow a systematic approach to ensure a strong foundation for your online presence. In this blog post, we provide you with a comprehensive to-do list that outlines essential steps for creating an Instagram business account. By following these steps, you'll be well on your way to establishing a professional and engaging presence on Instagram. 
To-Do List for Creating an Instagram Business Account: 
Download and Install the Instagram App: 
Visit the iOS or Android app store and download the Instagram app. 
Install the app on your device. 
Sign Up for an Account: 
Open the Instagram app. 
Click on "Sign Up" to create a new account. 
Enter your business email address and create a strong, unique password. 
Choose a Username and Profile Picture: 
Select a username that aligns with your brand and is easy to remember. 
Add a profile picture that represents your business visually. (Tip: Use your logo or a high-quality image that reflects your brand identity.) 
Optimise Your Bio: 
Craft a compelling bio that clearly describes your business. 
Utilise relevant keywords and include a call-to-action (CTA) to encourage users to take action. 
Briefly explain what you offer and why users should follow you. 
Mention any unique selling points or promotions you're currently running. 
Convert to a Business Account: 
Go to your account settings. 
Click on "Switch to Business Account" to unlock additional features. 
Connect your account to your Facebook business page (optional but recommended for added functionality). 
Add Contact Information: 
Include your business email, phone number, or location in the contact information section. 
Make it easy for users to get in touch with you for inquiries or collaboration opportunities. 
Include a Link in Your Bio: 
Utilise the website field in your bio to include a clickable link to your website. 
Consider using Linktree to add multiple accounts in one link. 
Consider using a link shortener to make the URL more concise and visually appealing. 
Plan Your Content Strategy: 
Determine the types of content you'll share on your Instagram account. 
Align your content strategy with your business goals and target audience. 
Brainstorm ideas for posts, including product highlights, behind-the-scenes glimpses, tutorials, user-generated content, and more. 
Research and Use Relevant Hashtags: 
Identify industry-specific hashtags that are popular within your niche. 
Utilise a mix of general and niche hashtags to increase the discoverability of your content. 
Keep an eye on trending hashtags and use them when relevant to maximise reach. 
Set a Posting Schedule: 
Determine a consistent posting schedule that aligns with your audience's behaviour and engagement patterns. 
Experiment with different times of the day and analyse engagement metrics to find the optimal posting times. 
By following this comprehensive to-do list, you'll have a well-optimised Instagram business account that showcases your brand effectively and engages your target audience. Remember to add a profile picture, optimise your bio, include a link, plan your content strategy, and utilise relevant hashtags. With a strong foundation in place, you'll be ready to leverage Instagram's potential for business success. 
Instagram App on a mobile device, sitting on a notepad

Setting Up Your Instagram Account to Gain Followers and Boost Engagement 

Optimise Your Profile: Craft a compelling bio that clearly describes your business, uses relevant keywords, and includes a strong call-to-action (CTA) to encourage users to visit your website or take specific actions. Additionally, use a consistent branding approach with your profile picture, bio, and overall aesthetic. 
Engaging Content Strategy: Plan and curate content that resonates with your target audience. Showcase your products or services creatively, share valuable tips or industry insights, and provide behind-the-scenes glimpses of your business. Use high-quality visuals and captivating captions to engage your audience. 
Utilise Relevant Hashtags: Research and use industry-specific hashtags to expand the reach of your content. Find hashtags that are popular within your niche and align with your brand. Include a mix of general and specific hashtags to increase the discoverability of your posts. 
Collaborate and Engage: Actively engage with your audience by responding to comments, replying to direct messages, and participating in relevant conversations. Collaborate with influencers, complementary businesses, or brand ambassadors to expand your reach and tap into new audiences. 
Instagram icons overlapping

Redirecting Followers to Your it'seeze Website 

Leverage the Link in Bio: Instagram allows you to include one clickable link in your bio. Make the most of this feature by adding your it'seeze website URL, directing your followers to your website for more information or to make a purchase. 
Utilise Stories and Highlights: Instagram Stories provide a dynamic way to engage with your audience. Utilise the swipe-up feature (available for accounts with 10,000+ followers or verified accounts) to link directly to specific pages on your website. Create Highlights to categorise and showcase important information about your business. 
Illustrated Instagram button

The Benefits of Having an it'seeze Website 

Professional and Bespoke Design: With it'seeze, you can create a professional website that reflects your brand's unique identity. The design is tailored to your business's needs and goals, providing an aesthetically pleasing and user-friendly experience. 
Enhanced Online Presence: Combining an it'seeze website with your Instagram account gives your business a holistic online presence. It allows you to showcase your products, share detailed information, and provide a seamless user journey from Instagram to your website. 
Mobile Optimization: it'seeze websites are designed to be mobile-responsive, ensuring an optimal viewing experience for users regardless of the device they're using. This mobile optimization is crucial in today's mobile-dominated world. 
Easy Website Management: Managing and updating your it'seeze website is straightforward, even for beginners. You can easily add new content, update product information, and make design changes without any technical expertise. 
A close up image of an Instagram icon on a mobile device

Tips for Instagram Success 

Determine the Best Time to Post: Experiment with different posting times to identify when your target audience is most active. Utilise Instagram Insights to analyse your followers' activity and engagement patterns. Generally, posting during peak hours or when your audience is most likely to be online can maximise reach and engagement. 
Create Diverse Content: Keep your content strategy varied and engaging. Share product highlights, user-generated content, behind-the-scenes footage, tutorials, industry news, and inspirational quotes. Experiment with different content formats like images, videos, carousels, and Instagram Reels to captivate your audience. 
Showcase Authenticity and Uniqueness: Differentiate your account by showcasing the authentic side of your business. Share stories that resonate with your audience, highlight your brand values, and provide a glimpse into your team and work culture. Showcasing your unique brand personality will help you stand out from competitors. 
A close up image of a person sat down, writing in their notepad
Benefits of Instagram for Businesses 
Increased Brand Visibility: Instagram's visual nature allows you to showcase your brand, products, and services in an engaging and visually appealing manner. It helps increase brand awareness and visibility among your target audience. 
Audience Engagement and Relationship Building: Instagram provides a platform for direct communication with your audience. Engage with your followers, respond to comments, and build relationships that foster loyalty and trust. 
Drive Traffic and Conversions: By strategically redirecting your followers to your it'seeze website through compelling content and calls-to-action, you can drive traffic and convert your Instagram audience into customers. 
A neon sign showing 'likes'.
Things to Avoid on Instagram 
Overuse of Hashtags: While hashtags can boost your visibility, excessive or irrelevant use can appear spammy and turn off potential followers. Use relevant hashtags sparingly and avoid using banned or irrelevant tags. 
Inconsistent Branding: Maintain a consistent visual aesthetic and brand voice across your Instagram account. Inconsistent branding can confuse your audience and dilute your brand identity. 
Neglecting Analytics and Insights: Regularly monitor your Instagram Insights to gain valuable data about your audience, content performance, and engagement metrics. Use this information to refine your content strategy and make data-driven decisions. 
A close up image of social media icons on a mobile device
Starting an Instagram business account can be a game-changer for your business, helping you increase brand visibility, engage with your target audience, and drive traffic to your it'seeze website. By following the tips outlined in this blog post, you can create an optimised Instagram account, differentiate yourself from competitors, and reap the numerous benefits that Instagram and it'seeze websites offer. Embrace the power of social media marketing, showcase your brand's uniqueness, and watch your business thrive in the digital realm. 
Aidan Lightowlers - Article Author sitting smiling in a meeting
About the Author 
After discovering how to use design software at university and working on various social media and design projects, Aidan joined the it'seeze marketing team as our resident Social Media Executive. Aidan has a passion for social & digital marketing. Describing himself as hard-working and creative, Aidan brings a wealth of positive energy and value to the team. 
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