8 Tips For Creating The Perfect Contact Page
Published on 15th December 2020
A good contact page is more than listing an email address, telephone number, and address. The contact page ranks highly in terms of a website's traffic. The best contact pages are those that enhance the customers’ experience of the company, seeking to resolve any questions efficiently.
Everyone is busy. It is your job to make the customers’ journey as hassle-free as possible. There is little more frustrating than scouring the web to find a way to contact a company. We live in a world where we have become accustomed to instant gratification. Spending valuable time searching isn’t acceptable and can be enough to push a customer to a competitor’s website. It is imperative to keep potential customers engaged.
No matter your industry, there is always another option just a few clicks away. Keep your potential customers from investigating other options with these tips for the perfect contact page.
1. Make It Easy To Find
Don’t make your customers search. Present your contact call to action where they can clearly see it. Opt for a pop-up or a chatbot to let them know that you are there to help as they are browsing. Additionally, your contact page should have a spot on the main navigation menu. Ideally the contact page should be found on the right or bottom of the navigation as has become familiar to customers.
2. Know What They Want Before They Do
An important part of creating the perfect contact page for your business is anticipating your customers’ needs. There are many reasons a potential or existing customer may wish to contact you. Knowing your customers will enable you to design a flawless contact experience. For some businesses, all that will be required is standard contact information. For a more complex offering with numerous services you will want to consider breaking down the types of enquiries.
For example, use a separate link or button for delivery enquiries, new orders, and existing customer enquiries. This is also useful from an administrative point of view, as it keeps enquiry types segregated so you’ll find responding efficiently is an easy task.
Use a clear call to action so there is no question in the visitor’s mind that their enquiry is going to the right place. This is particularly crucial if your organisation has a larger service offering.
3. Show Why They Should Contact You
What will they gain from your contact page? How can you help? Do you offer a bespoke service? Troubleshooting? Tech support? Are you experts in your field?
Tell your visitors what you can do for them. Don’t miss the chance to sell on your contact page. Sometimes a potential customer needs a little nudge to get them to take the next step. Not all enquiries require actual contact, so if you can resolve their question right there and then, do it. Provide links to FAQs, guides, blogs, resources, and any other information that may help them feel that they’ve got what they need.
4. Include All The Info
Any contact page worth its salt seeks to satisfy every customer. All methods of contact should appear on the page. Where appropriate, internal links should be added. Some people will happily fill out a contact form rather than speak to someone. Others like human interaction. If they have the option to call, let them know and use a click to call link; remember, the likelihood is they are on a mobile device. Other things to include are a map, links to resources that may be of use and your postal address if appropriate.
Search Engine Journal’s @mattgsouthern states that “Searchers are calling businesses more frequently as they lose trust in the accuracy of Google My Business info”. It is imperative that your information is updated regularly.
Forms are a simple way of capturing some details of an enquiry, but don’t make it too long as this can be off-putting. There is a correlation between a high number of fields and a lower conversion rate. Consider asking for the minimum information that is required.
5. Write Catchy Copy
We have all heard the phrase that ‘content is king’, so don’t overlook the contact page when writing copy for your website. Choose your words wisely, be welcoming and friendly. Avoid being too cold and clinical, and your brand personality should carry through to your contact page.
You want to be as approachable as possible. Phrases like ‘get in touch’, ‘let us help’, ‘how can we help?’, ‘Speak to us’, ‘call for a chat’, are all great ways of saying ‘contact us’ with a slight colloquialism. Be creative, be humorous; even the most corporate of companies want to show a human side.
Make sure that the purpose of the form is explicit. By telling your customers what you need their details for they will feel more comfortable giving it. Each form should be accompanied by copy stating that you will contact them with the details they provide. Be sure to add a checkbox to opt in for any forms that collect data for marketing purposes such as a newsletter sign up form.
6. Follow Up With A Thank You Message
Don’t leave your visitors hanging. Let the customer know that their message has been received and is being dealt with. A simple automated thank you message goes a long way to providing your customer with a sense of confidence. Give an indication of when they can expect a response (and then make sure that you keep to this). Also, tell them how they will be contacted. You can also add links that may be of interest to them while awaiting your response.
7. Think About The Design
Often a contact page is overlooked when it comes to design, choosing function over form. The temptation to list information should be avoided, instead opting for a visually pleasing page. A contact page should be clear and concise, so all the information is right at your visitors’ fingertips.
But having a contact page doesn’t have to be boring. Inject a bit of your company’s personality into your design by choosing relevant graphics or images.
8. Make It Mobile Friendly
It is essential that your contact page is mobile friendly.
With more than half of web traffic across all demographics being mobile, most people are seeking information on the go. A contact form that doesn’t work on a mobile device screams outdated. According to the Ericsson Mobility Report the mobile trend is predicted to increase by a further 25% by 2025. If you haven’t already got a responsive website, you should get one.
So, these are eight ways to make your contact page stand out and keep your existing and potential customers coming back for more. The key is making their customer journey as pleasant as possible. This is why it’s so important that you work with a website partner who specialises in designing a website unique to your requirements.
Here at it’seeze, we’ll work with you every step of the way, offering one-to-one advice and a reliable support team on hand for any questions you have. If you would like to find out more about working with us, please don’t hesitate to get in touch.
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