2023 – new year, new marketing techniques. Creating a confident, professional online presence is never out of style, but here are some tips to help you keep on top of 2023’s most popular trends with the latest social media marketing techniques. 

1. Keep the quality high 

First impressions count, and online, they are everything. The format of a page, from the colours to the font size, can make the difference between someone staying to find out more and clicking elsewhere. 
There’s no excuse for low quality content in 2023 - even personal accounts look professional, organised into colour schemes with edited photos gracing every page. 
This means good quality photographs on social media accounts and websites are essential for competing on even the most basic level. Make sure you carefully consider every post, including clever captions under high quality, relevant photos: these details will make a world of difference. 

2. Get creative with videos 

Short form videos are beginning to dominate social media platforms. And with modern attention spans growing shorter and shorter, it's likely this trend will continue. TikTok started the revolution with Instagram Reels & YouTube Shorts following suit to capture the attention of a changing audience. More often than not people are gathering most of the information they need with a cursory glance rather than poring over pages of copy. 
For 2023, establish your business’s online presence through short form videos, and display your personality on revolutionary platforms like TikTok. 

3. Share interactive posts 

Engagement is all important. This explains why live broadcasts have become so popular, with users posting live video updates on platforms such as Facebook, TikTok & Instagram for their audience of followers to watch. 
Making your posts as interactive as possible allows you to communicate with your followers and authenticate your image as a trustworthy, approachable business. This kind of content is also favoured by the algorithms that control what users see on each social network, so you’re more likely to gain engagement with interactive posts than with updates that include external links, for example.  
Take advantage of this by creating posts that people can interact with: this can be in the form of a simple question for your followers to answer in the comments, which can start a conversation. 

4. Focus on your target audience 

Understanding which platforms your desired audience are using the most, and then creating content that is relatable to them will help you stand out from the crowd and make better use of your time.  
Focus on one or two platforms depending on the demographic of your target customers, perhaps using Instagram for a more visual experience, or Facebook and LinkedIn for more professional posts.  
You can determine which social media networks to use by either sending a survey to your clients asking where they spend the most time, or looking at your social network traffic within Google Analytics to understand where you should be concentrating your social efforts.  

5. Prioritise customer service 

Thanks to social media, people have the power to make a disgruntled voice heard across an entire platform. And customers have become accustomed to receiving almost instantaneous responses, making them feel like they are important to a company.  
A strong, reliable company presence is required to be as attentive as possible to any queries or complaints, so keep on top of any interactions with your posts and pages. 

6. Create a calendar 

Consistency is key. Posting regularly will boost your business reputation, help with your SEO efforts, enable you to reach a wider audience, and present your brand as competent and reliable.  
The benefits are endless, and to help you keep on top of things you can even pre-schedule when your posts will be uploaded, taking away the added stress of remembering to make a post. 
For more information on social media marketing, why not check out our social media glossary, or our 6 simple ideas for different types of content to share on your social media accounts. 
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