Facebook can connect friends from around the world, and can also help you to connect with your customers.  
With over 2 billion monthly active users, the platform is an ideal, cost-effective tool for promoting your brand. A business page is specifically designed for marketing purposes, equipped with analytics to help you track the success of every post.  
Potential customers are just as likely to stumble across your Facebook page as they are to find your website when searching the web, as unlike personal Facebook profiles, business pages will show up in Google’s search results. This means your Facebook page needs to be equally as informative, professional, and engaging as your website. 
To get started, all you need to do is log in to your personal Facebook account (you’ll need this in order to be the administrator of your new page), click ‘Create a Page’, and follow these six simple steps: 

1. Choose your page type: 

Facebook will first ask you to clarify the purposes of this page. You can select whether you are promoting a product or service, or a public figure in particular.  
Details such as this can be edited at a later date, so for now you only need to choose whichever one feels the most relevant to your company. 

2. Share the basics: 

You will then be invited to add more details. This will include the name of your business, your address, and contact information. If this information is not sufficient, you run the risk of customers clicking elsewhere, so ensure this section is accurate and thorough.  
Consistent business information is also favoured by Google, so it’s important that what you put on your Facebook page is the same information listed for your business in other places online. 

3. Add visuals: 

The next step is to upload a profile picture and cover photo. 
First impressions are everything, and these images will serve as many users’ introduction to your business. This is why it is important that the pictures you choose are high quality and relevant to your business. 
A popular choice is to have a logo as the profile picture, complemented by a cover photo of your product or store. 

4. Select your username: 

This will be what people are likely to search on Facebook in order to find your page.  
A username is typically a shortened, simplified version of your page title, so your business name alone will be more than enough for a suitable username. 

5. Complete your About Section: 

This is situated just below your profile picture. Facebook is often one of the first places a customer will go to find information about your company, so you need to make sure the details they find are as comprehensive and satisfactory as possible.  
If you serve customers from a fixed address then specify your business location, and always make sure you include relevant information such as opening hours or delivery times. 

6. Create content: 

Time for the creative part! Before you invite people to like your page, you need to create posts for them to engage with.  
You can add an event, introduce yourself, or attach pictures of your product. You can also promote your new page on other platforms you are active on, such as Twitter or your website.  
If you create a post which is particularly informative or has been successful in gaining lots of likes and comments, then you can ‘pin’ it to the top of you page. This means you can ensure that this is the first post your customers see, and can be done by clicking the three dots on the top right-hand corner of a post. 

Optimise your page: 

Add a call to action: 

By default, every business page will have a “Send message” button, to encourage people to contact you on Facebook Messenger. You can select an option which is more fitting for your business, such as “Book now” or “Contact”. 

Like other pages: 

Build a community for your business by liking the pages of businesses that are relevant to your own (just not your competitors!). This will make it easier for you to engage with other businesses and then eventually receive a greater amount of engagement on your own page in turn. 

Review your page’s insights and analytics: 

As a business page, you’ll receive a wide range of data informing you of how many people are viewing your page, and who these people are. This information is useful for refining your strategies for attracting your target audience. 
Now you know how to properly set up an effective Facebook page for your business, you need a professional website to match – after all, social media marketing is great, but it isn’t enough to promote your business online.  
If you don’t yet have a brilliantly designed website that’s unique to your business, our affordable web design services might be just what you’re looking for. Get in touch with your local it’seeze consultant today to find out more, and don’t forget to follow itseeze on our very own Facebook page too! 
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