10 Key Digital Marketing Trends Your Business Should Consider for 2025
Published on 9th December 2024
Are you ready to take the plunge into the digital marketing world of 2025? Well, you should be, as it promises to be an exciting year where creativity is unleashed and when a new wave of creative digital marketing revolutionises the whole industry. Of course, to maximise the use of the new digital marketing landscape, you need to know what tools and trends will be making a splash. With this in mind, we have created this guide to the ten key digital marketing trends causing a stir in the industry as we head towards 2025. Keep reading to find out more.
1. Optimising for Google AI Overviews
Google’s AI Overviews are an innovative search feature that uses generative AI to provide quick answers as part of search results. These AI-generated search results appear above the traditional search results, varying in layout. Sometimes they appear as mini-articles, lists or tables. The overview includes clickable links to the websites used to generate this content. These overviews may change how users engage with their results and even lead to zero-click searches.
The best way to optimise these AI overviews is to create high-quality and relevant content (so not much has changed), as Google’s tool is designed to understand and prioritise good content.
2. Voice Search Optimisation
Once the preserve of sci-fi films, voice search is now a real and functional tool and, as the technology becomes more integrated into our lives, you need to make sure your website is optimised for it. With more people using these types of searches to take care of everyday tasks, making your website voice functional could give you an edge over the competition.
3. Enhanced Video Marketing
Businesses can now implement enhanced marketing strategies using artificial intelligence to generate personalised and engaging video content. This can allow you to more effectively communicate your product’s features and benefits in a way that impacts potential customers.
4. Customer Feedback: Reviews, Testimonials & UGC
Feedback is incredibly useful data, and you need to use it to refine your offerings and improve your service. Reviews, testimonials and user-generated content (UGC) are the foundation stone of customer trust, and with people relying more and more on the experiences of others, you should be building your brand around this type of feedback.
5. Sustainability Messaging
We all have a responsibility to look after the planet we live on and, thankfully, more and more people are realising this. That’s why sustainability messaging is proving to be such a powerful tool. But people are also smart enough to realise that sustainability is just being used as a marketing tool. To make the most of your sustainability marketing it must be genuine, not just lip service to nice ideas.
6. Interactive Content
This is content that your audience can actively engage with. Rather than static content that remains the same no matter what your customer does, interactive content requires consumers to engage with it for it to move forward. It is dynamic and personalised and can take the form of a quiz, a game, a story or similar. This type of interactivity makes the content far more memorable and allows you to gain valuable insights into user behaviour.
7. Zero-Click Search Optimisation
Zero-click searches are changing the digital marketing landscape. When users use search engines to look for information the answers are now often provided directly on the search engine results page (SERP), which means they no longer necessarily need to click through to the website. This means businesses must adapt their strategies to remain visible in the zero-click era. They can no longer passively wait for customers to click through, so SEO is now more crucial than ever.
8. First-Party Data Collection
This is data you get directly from your customers, as opposed to that collected through third-party channels. So, any digital tools you have at your disposal, such as websites, apps or emails, can be used to harness important data. Using this data will help you to enhance your behavioural and audience targeting, refining your marketing strategy to be more efficient.
9. Social Expansion – Bluesky
Social media is changing, and new players are entering the field, such as Bluesky. Businesses must stay up-to-date with these new platforms and take time to harness their marketing potential. It is easy to be complacent and stuck in your social media marketing groove without realising your target market has moved on.
10. Google Business Profile (GBP) Management
Your business needs to be on top of its Google Business Profile management. This is essentially a snapshot of your business, providing all the key information customers need about you, such as opening times, your address, reviews and more. It is becoming increasingly important as an SEO tool and, at its best, is a great way to interact with customers. Ensure your profile is up-to-date and managed well, and you will start to see the rewards.
The world of digital marketing is changing. AI is starting to really make its presence known, and an increasing use of personalised and interactive content is engaging customers like never before. As we move into 2025, you must ensure your business keeps up-to-date with these new trends. Digital marketing is constantly evolving, and you need to be flexible enough to change with it. Even if you’re not in a place to action all ten of the above trends, an effective digital marketing strategy will help you identify which will have the most impact on your customers. Focus on those and try to implement new trends as they arise. And have a happy and prosperous 2025.
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