Optimisation Executive Full-time - Hybrid role. 

This is an exciting opportunity for a passionate and proactive individual with proven experience in optimising websites with engaging copy and content to join the marketing team at it’seeze. 
We are a national web design franchise based in Torquay, Devon. We’re looking for a skilled Optimisation Executive to join our fast-growing team and work across our SEO customers and franchise partners, driving online engagement through effective keyword optimisation, captivating copy, images and video. 

About the role 

The successful candidate will be responsible for optimising and creating engaging content for it'seeze customers and franchisee partners, ultimately improving website performance, growing organic traffic and increasing customer conversions and enquiries. 
You'll work closely with our Digital Marketing Manager, fellow SEO Executive and Social Media Executive, and our design and development teams to produce results-driven content marketing campaigns and support our broader business objectives. 
Main responsibilities 
Producing all written marketing content, including website copy, blog posts, newsletters, print copy, guides, whitepapers, and online ad copy 
Performing ongoing keyword research, search analysis, and competitor research to create and implement effective on-page and off-page SEO strategies 
Providing training on SEO and blogging for new franchise partners 
Keeping up to date with the latest SEO trends, ranking factors, and algorithm updates 
Editing and proofreading all internal and external communications as required 
Track and report on crucial SEO metrics in terms of performance and company goals 

About you 

We seek an enthusiastic, creative individual passionate about producing compelling content that brings ideas to life and tells a story on every page. You’ll be analytical, too, with a talent for spotting SEO opportunities and weaving keywords seamlessly into your copy. 
It would be best if you were someone who enjoys working as part of a close-knit team but is also self-motivated, organised, and able to work to deadlines. 
Skills and experience 
Proven experience working in a similar role, preferably B2B 
Knowledge and experience with CMSs 
Excellent writing, editing, and proofreading skills with a keen eye for detail 
An understanding of user journeys and website layouts 
Ability to create engaging content in a variety of styles and voices 
Solid understanding of search engine optimisation 
Excellent knowledge of SEO tools, including Google Analytics and Google Search Console 
Strong research skills 
Ability to understand technical explanations and translate them into relatable language 
Excellent time-management skills 
Experience planning and organising content calendars 
Strong verbal communication skills 
An interest in digital and search marketing trends 

About this vacancy 

This is a full-time role with a hybrid working schedule, with the working week currently split into three days based at our national Head Office in Torquay and two days of remote work. Salary will be dependent on experience. 
Working hours are 9 am-5 pm, Monday to Friday. 
You’ll join our creative, friendly team in a contemporary working environment with an open-plan office and convenient location. 


30 days holiday (incl. bank holidays), rising with length of service 
Travel allowance policy 
Employee assistance programme 
Regular social events 
Relaxed dress code 
Genuine training and development opportunities 
Free refreshments 

Interested in this role? 

Send us a message below outlining your experience and attach a copy of your CV, and we’ll be in touch with more information. 
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